Client: Tribus Unidas

Challenges:

• Establishing a modern, professional brand that resonates with her target audience.

Solutions:

• Brand Creation:

  The brand uses a geometric, modern sans serif typeface that reinforces a clean, trustworthy, and professional identity. The symbol consists of three interwoven rhomboid shapes, each with a central dot representing the human being. This abstract design symbolizes unity, diversity, and the interconnectedness of different cultures or communities.

  Each shape represents a unique identity, and their connection reflects a network of relationships where difference enriches. More than just a brand mark, the symbol conveys a message: the importance of serving, healing, and building collective well-being together.

• Color Palette: Navy blue represents: wisdom, trust, and spiritual depth.
  Orange represents: vitality, conscious action, and shared joy.
  Turquoise represents: healing, openness to change, and universal connection.t