Ocho 80 – Digital Marketing & Branding Project

Client Overview:

Ocho 80 is not just another Mexican restaurant and bar in Midland, Texas. It’s a vibrant experience that blends bold flavors, creative cocktails, and an energetic atmosphere to create unforgettable moments. With mouthwatering seafood, sizzling grilled meats, and an innovative twist on classic Mexican dishes, every visit to Ocho 80 is a celebration of flavor and fun.

Objective:

Ocho 80 was looking for a marketing agency to help enhance its digital presence and share its unique story with a larger audience. The goal was to develop a cohesive digital strategy that would amplify the restaurant’s brand identity and drive engagement across social media platforms.

Solution Provided:

1. Branding & Content Creation:

   • We helped Ocho 80 develop a strong brand identity that mirrors the vibrant and festive nature of the restaurant. The content created for social media is visually engaging and aligns with the energetic and bold spirit of the brand.

   • Through carefully crafted visuals, videos, and storytelling, we captured the essence of the restaurant, focusing on the lively atmosphere, unique dishes, and signature cocktails that make Ocho 80 a must-visit destination.

2. Social Media Strategy & Engagement:

   • We designed a tailored social media strategy to increase brand awareness, foster customer engagement, and drive more foot traffic to the restaurant. By leveraging engaging posts, stories, and interactive content, we helped Ocho 80 build a strong online community.

   • We also implemented a consistent content calendar to keep the brand active and in front of its audience, ensuring that Ocho 80’s digital presence matched the energy of its physical space.

3. Digital Advertising Campaigns:

   • We ran targeted digital advertising campaigns to attract new customers and keep existing ones engaged. These campaigns were designed to highlight Ocho 80’s unique offerings, such as their seafood dishes and specialty cocktails, as well as their exciting ambiance.

Results:

Since partnering with Ocho 80, Marka DM has been able to successfully elevate their digital presence. The engaging content and cohesive social media strategy have increased customer interaction and awareness. The restaurant has seen higher engagement rates on social media and increase in reservations, ultimately helping to solidify Ocho 80 as a go-to spot in Midland for great food, drinks, and an unforgettable dining experience.

Conclusion:

Working with Ocho 80 has been a rewarding experience, and we are excited to continue supporting their growth and success. Their commitment to creating unforgettable experiences for their customers has been the perfect foundation for developing a digital strategy that truly captures the essence of their brand. Thank you, Ocho 80, for trusting us to help share your amazing story and bring your incredible brand to life!