The design of this identity is based on a vintage style, which brings authenticity to the identity through the arrangement of the elements and the use of a script typeface gives it dynamism, making it a timeless identity that seeks to reach everyone. the public. The use of blue colors makes it look fresh and its meaning is confidence, which is very important in the health area. Finally, the isotype design is based on the layers of the skin, the first two lines being curved, they represent balance and equality, likewise the last line, being straight, represents solidity and support.
October 2, 2018